A real waterman comes to the ocean and sits, watching. After 15 minutes, he rises and swims out. He's not concerned with 'style' or 'fashion', he is merging his energy with the energy of the world around him.

If you cannot connect with yourself, you will be lost.

The number one reason people drown is not because of strong undertows or crashing waves; it's because they panic - because they give up on themselves. You have to trust what's inside of you. Our watches are designed the same way, from the inside out. First, it has to work; second it has to be comfortable, third is has to be legible, and if in the end it looks OK, that's great.

We design watches you can trust like you trust yourself.