Go ahead, Google "Bathys Hawaii" and see what you turn up. What you are likely to find is people talking about how much they like their watch, or very positive reviews on the most respected watch forums. Every now and then you might find one for sale, but the link is always dead because the watch has sold in 1-2 days. My point is that all our hard work is paying off.
People are tired of being shown fake branding.
What makes a watch special is intrinsic, not imposed. It comes from what's inside that tiny metal case; not from a global advertising campaign.
Oh yeah, that's right, we've got an all new website. Our old website kinda got well, OLD - it was beginning to smell funny. Please come on in, have a look around and check out this fresh new site. But leave your slippahs at the door.